Global Consumer Sentiment

Helping the public and private sectors better understand and serve consumers’ most pressing needs

COVID-19 dramatically impacted society, quickening trends and shifting human behavior at a speed and scale rarely seen before. We are using quantitative analysis and extensive research to better understand these changes and the impact on consumer attitudes and motivation. Working with public and private sector partners, we are turning these cutting-edge insights into action through the Global Consumer Sentiment initiative. 

How Generative AI Is Transforming Business And Society
Why It Matters
To reap the benefits of generative AI, companies should embrace a people-first approach, investing in workers as much as, if not more than, the technology.
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Climate Consumerism
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How Social Media Influences Retail Investing
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